They’re lying to us. They are telling us what we want to
hear while hiding the truths from us. They are constantly conspiring to distort
our judgment. No, I am not talking about the European Union, the CIA, the
Russians or some other nefarious organization. I am talking about our brains.
Our brains are organic survival tools. They were built by
evolution to allow us to make decisions that improved our ancestors’ chances of
survival. Often, these decisions had to be made quickly, without the benefit of
complete information. Our brains evolved to be very good at using incomplete
information and generalizations from past experiences to determine how we should
react to certain situations. Generally, these situations involved fear, food or
sex. This is why we remember most vividly experiences that provoke strong
emotions, as these would have had important survival value and would need to be
recalled. This is also why sex and violence in TV shows and movies sell, and
why fast food ads feature unrealistically colorful pictures of mouth-watering
dishes. We are programmed to pay attention to these images, because our
ancestors needed food, sex and successful defense from enemies to procreate.
Our brains are constantly filtering and biasing information they
receive based on our fears, our emotions and our deepest biological drives to
make quick decisions about what to believe. This is why when we see something
priced at $49.99 plus tax, shipping and handling, the number we pay most attention
to is the first one, the 4. It takes a bit of processing to second guess that
first impression and realize that the real price could be as high as $60 once
taxes and unspecified shipping and handling charges are factored in. Our brains
are programmed to be shortsighted, because during human evolution immediate
survival and comfort were more important than remote, long term consequences.
We weigh immediate satisfaction more heavily than future adverse effects. This
is the basis for impulsive buying, unhealthy eating and drinking, exercise
avoidance and extramarital affairs, all highly common forms of short-term
gratification behaviors. In a sense, none of us live in the "real world". We all live in models of the real world produced by our brains and heavily biased by our emotions.
Advertisers routinely exploit these weaknesses of the human
brain. Their trade is applied psychology, and they aim to guide
our purchasing decisions by pushing our emotional buttons and circumventing
analytical thought.
Unfortunately, politicians have fully embraced the
advertisers’ approach to decision shaping. At the dawn of democracy, their
tools were limited to charisma, rousing oratory and literary talent. Leaders from
Pericles to Abraham Lincoln used these tools to great effect.
Today, political campaigns are no different than industrial product
marketing, and equally misleading. Campaigns use data mining, psychologists,
advertisers, fake news writers and conspiracy theories to influence our
decisions by leveraging our brains’ vulnerability to bias. They accomplish this
by pushing emotional buttons and circumventing analytical thought, just as
tobacco companies got millions of adolescents to try inhaling a nauseating,
toxic and addictive smoke produced by burning dried leaves rolled into paper.
The name of this blog, Critical Thinking, was chosen because
critical thinking is likely to be the most important tool humanity will need to
survive and retain a decent quality of life beyond its phase of exponential
growth. Critical thinking can protect us from our intrinsic biases and help us stave
off the constant onslaught of deliberately misleading input our brains are
subjected to. Critical thinking is a learnable skill, but it requires training.
We are all biased to some extent, but some of us learn techniques to recognize
and neutralize bias. Critical thinking is an absolute requirement for science,
engineering and philosophy. However, large numbers of people only use it poorly and
occasionally.
This brings me back to self-deception, the main topic of
this post. The growing discipline of political psychology suggests that
individuals who hold conservative political views are more likely to believe
falsehoods and conspiracy theories [i].
The United States and European countries contain large groups of voters who
firmly believe bizarre conspiracy theories and demonstrably false urban myths.
Conspiracy theories played a major role in the 2016 American presidential
campaign, and a man whose website routinely promotes conspiracy theories is
among the advisors to the president elect.
Online tribalism (see my post about Disinformatics) allows
people who believe in such stories to live in a private online universe where
they are never exposed to verifiable information that contradicts their
beliefs. This has serious real life consequences, in that it reduces the space
for dialogue and compromise that are essential to a stable, harmonious society.
When different groups live in incompatible mental realities with minimal or no
overlap, hostility rather than dialogue is the most likely outcome. It is
irrelevant that one of these “realities” is fictional. It’s real enough to
those who believe in it.
If these studies are correct, why are conservatives more likely to believe falsehoods? Why are their mental models of reality more prone to emotional bias? Several
possible factors have been proposed. Educational achievement tends to correlate
with political views[ii].
Highly educated people are more likely to embrace progressive views, and these
people are also more likely to be critical thinkers. An “authoritarian” mindset
may also predispose people to believe figures of authority without question[iii].
Looking at it from a biological perspective, I’d like to
suggest that fear and anxiety are the key factors underlying self-deception.
Fear and anxiety are necessary emotions. Human ancestors who didn’t learn what
to fear and when to be anxious didn’t survive to reproduce. That’s why we enjoy
escapist movies where some imaginary danger causes great fear but is eventually
survived by the protagonists, producing relief in the audience. There is
evidence that conservatives are more likely to react with fear and anxiety to external
stimuli[iv],[v]. There is even anatomical evidence for larger
amygdalae (the part of the brain that processes fear) in young conservatives[vi].
These differences may be genetic or epigenetic, i.e., caused by changes in gene
expression induced by environmental stimuli. Most likely, both mechanisms
contribute. There is clear evidence that genetic variants can predispose to
violent behavior, but do not absolutely determine it[vii].
Upbringing and experiences play a major role in modulating complex behavioral
phenotypes.
It’s no accident that conspiracy theories are often meant to
instill fear of some obscure enemy against whom we must fight (the United
Nations are conspiring to become a world government with jack-booted troops
invading America! The President is secretly a Muslim in league with terrorists!
The Jews are conspiring to take over the world! The Mexicans are coming to rape
your women! Medical scientists are hiding a miraculous cure for cancer to
protect big Pharma! Climate scientists are lying about climate change to
protect their own funding! Doctors are lying about the usefulness of vaccines
that cause autism! The Sandy Hook school massacre was staged to take away your
guns! The Moon landing was a hoax to cover up nefarious government activities!).
All these are real conspiracy theories that persist today. You are likely to
have been exposed to one or more of them. There are people who firmly believe these
stories, despite lack of any evidence to support them and plenty of evidence to
refute them.
Conspiracy theories are complex memes that propagate among
believers. The word “meme” is itself a meme that is rapidly spreading in human
consciousness thanks to social media. Let’s consider the meme as a unit of
non-genetic natural selection as originally proposed by Richard Dawkins and Susan
Blackmore[viii].
Conspiratorial memes would be selected for survival and propagate in the
habitat provided by human brains, precisely because they evoke strong emotions.
What conspiracy theories have in common is a strong
emotional content, a sense of threat by some “other” entity that will steal,
pillage, rape, deceive, enslave “our tribe”. They are meant to inspire fear and
anxiety. It stands to reason that individuals more prone to fear and anxiety
because of upbringing and/or genetics would be more vulnerable to them. To be
clear, fear and anxiety are necessary impulses that all humans, and indeed all
animals with sufficiently complex brains possess. The issue is whether some
humans are intrinsically more prone to these impulses, due to genetic and/or
environmental programming of their brains, and whether this makes them more vulnerable
to believing falsehoods.
Individuals particularly prone to fear and anxiety would be
more likely to feel a need for self-protection and wish to arm themselves
against perceived enemies. They would also be more afraid of change and
suspicious of outsiders. They would tend to trust only those who they clearly
identify with, and admire leaders who make them feel strong and protected. They
would reject diversity of opinions and prefer a system with fixed rules that
everyone must obey. Fear often leads to aggression, and fearful individuals
would be more likely to go into “flight or fight mode”. Receiving information
that challenges our world view is anxiety-provoking. Individuals more prone to
fear and anxiety would be more likely to reject any challenges to their
worldview and retreat into a self-referential echo chamber.
The complex phenotype that emerges from these emotions would
explain the seemingly contradictory constellation of extreme right wing
ideology beliefs. On the basis of fear and anxiety it’s easy to explain racism,
xenophobia, discrimination, vindictiveness, greed (a need to accumulate
resources to protect against famine), latent aggression, religious and/or
political fanaticism, a need to own firearms, mistrust of everyone except
self-identified members of the same tribe, need for authoritarian, like-minded strong
leaders who can protect us but also a yearning for “freedom” from authorities
that don’t conform with our worldview, and a tendency to resort to conflict (flight
or fight) rather than compromise (“Don’t tread on me!” Said the fearful
rattlesnake). These characteristics would also include solidarity within one’s
tribe, i.e., a tendency to unite against perceived aggressors.
What I am suggesting is that self-deception and belief in frightening
conspiracy theories are reinforced by, and may be the main product of, a
chronic background state of fear more likely to occur in self-described
conservatives. In such a state, it’s easier for emotions to overrule critical thinking.
This is why disinformation meant to inspire fear is a particularly insidious
form of demagogy. Reasoning with individuals who are fundamentally afraid is as
pointless as trying to reason with a panicked horse or a fear-biting dog. Only
emotionally reassuring messages can get through to brains that are aroused into
a flight or fight state.
Many progressives are confused and frustrated by the fact
that their attempt at reaching out to conservatives with rational arguments
routinely fail. Despite their best efforts, they seem unable to gain the trust
of underprivileged right wing individuals and prevent them from voting against
their own self-interests. Progressives erroneously believe that reasonable
arguments, coupled with their goodwill and altruistic intentions, should
convince such individuals to listen. They fail to understand why those individuals cling so
obstinately to their conspiracy theories. Fear is a wall that reason cannot
breach. It is a primal survival instinct that supersedes analytical thinking.
This is why it’s so hard to reason with individuals who have been whipped into
a state of fear and rage by a demagogue.
Unfortunately, we are going to have to learn to communicate
with one another at an emotional level before we can attempt rational
discourse. Only when fear and aggression subside does reason have a chance.
Painful though this may sound to a rationalist, the world needs emotionally inspiring
progressive populists before rational arguments can succeed.
[i] https://www.washingtonpost.com/news/wonk/wp/2016/12/07/why-conservatives-might-be-more-likely-to-fall-for-fake-news/?utm_term=.84b49de97006
[iv] https://www.psychologytoday.com/blog/the-human-beast/201104/conservatives-big-fear-brain-study-finds
[v] https://www.washingtonpost.com/news/the-fix/wp/2015/11/18/why-fear-is-more-prevalent-and-powerful-among-conservatives/?utm_term=.9621fc6a32a2
[vii] https://www.geneticliteracyproject.org/2016/07/29/does-the-human-warrior-gene-make-violent-criminals-and-what-should-society-do/
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